Namysto Wines Quoin Rock
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Namysto

The Story

This label celebrates the beaded necklaces (namysto), one of the oldest forms of women’s ornaments in the Ukraine.

In certain African cultures, such necklaces are worn to this day, not only as adornments but signifying a deep symbolic significance.

Colours, materials and number of rows signified a woman’s social status and many women would feel naked leaving the house without wearing their “namysto”. In modern culture, these necklaces are again being worn by women across the globe, but merely for decorative purposes and no longer for any social status reasons. We've chosen this range to signify the coming together of different cultures, and to remind us how our differences ignite creativity and excitement.

WINES

Sauvignon Blanc, 2018

Namysto White (predominantly Sauvignon Blanc with a soupçon of Sémillon and barrel-matured for 6 months) conjures up the tropics – or summer in South Africa - with aromas of pineapple and mango and a taste delivery of apricot pips and the silkiness of organic honey. It’s a versatile wine that is a delightful match to many dishes on the lunch menu.

Accolades | Veritas Gold

Shiraz | Cabernet Sauvignon, 2016

Namysto Red (mostly Shiraz and Cabernet Sauvignon matured for 20 months in French Oak barrels) teases your sense of smell with red berry aromas - think cherry, mulberry and cassis - with a dash of peppercorn. On the palate expect that spiciness in subtle hints of tobacco and leather and a finish described as ‘velvety’!

Accolades | Decanter 90

Rosé, 2020

Aromatic, a perfume with hints of musk. Attractive red berries and boiled sweets. Fresh, vibrant and well balanced. Beautiful fleshiness and texture on the palate with the persistent fruit on the finish that lingers well. An absolutely beautiful wine, perfect on its own, but also an ideal partner to most seafood dishes or the ideal partner to crayfish with homemade mayonnaise.

Accolades | not yet been entered

Design Overview

Design Overview image 1

THE BRIEF

As designers of the Namysto brand we were asked to illustrate the winery owners’ love for the Ukraine, their birth country, and South Africa, their adoptive country. The design also had to symbolise a combination of their Ukrainian culture and of the wine of their new country, entwined with a sense of celebration, prosperity and harmony.

THE SYMBOL AND NAME

The symbol we chose is that of a necklace. In the Ukraine a “namysto” is seen as an amulet that has magical power bringing the holder prosperity and beauty. In South Africa beaded necklaces have been worn for centuries and are cultural ornaments. These necklaces have many meanings and one could identify the culture of the bearer just by looking at the beads and design of the necklace.

THE VISUAL ELEMENTS

For “Namysto” the visual elements of the necklace had to be traditional and timeless. The piece had to be classic, showing off the colours of the beads that represent both red and white grapes as well as the different wines in the Namysto range.

To bring together the deeply-rooted South African and Ukrainian tradition of wearing beaded necklaces with the modern customer, we used sophisticated engraving techniques to deliver crisp trendy designs. Each element of the design has its own pattern and shape, symbolizing the richness, colour, and different flavours of the wine.

Design Overview image 2

The Birth of The Brand, Namysto

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The Birth of The Brand, Namysto brand image 1
The Birth of The Brand, Namysto brand image 2

CREATIVE TEAM

Ideas, branding, label concept, and project management:

Bush Design agency info@bush.com.ua

Illustrator:

Yaroslav Shkiryak www.behance.net/umbrabranding

Label development and packaging design:

Sumi Creative Co sumicreativeco.com